Assignment 21A - Reading Reflection No.2

Assignment 21A – Reading Reflection No.2

The book I read was The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

·       What was the general theme or argument of the book?

o   The general theme of the book was how to use and take advantage of certain aspects and services of various social media platforms to grow our social media presence effectively. The book also gave tips on what to do with different services that certain social media platforms have in order to make the most of that one platform while creating a social media presence.

·       How did the book, in your opinion, connect with and enhance what you are learning in ENT3003?

o   In class, I learned that networking a huge part of entrepreneurship and getting from point A to point B within a plan, and building a social media presence effectively and knowing where to look for certain people you need to build connections with is a great skill and asset to have for networking. Being able to build a presence in social media also puts forth an image of yourself on the internet that can help attract followers and people that you may want to network with. In addition, not only does it help with networking, it also spreads what your social media presence is about to other people’s followers, whether it be your own product or service, or simply what your into as well as your values.

·       If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

o   I would have students pick one social media platform that they don’t use all that often and use the book’s tips and tricks in order to gain followers. They would have a week to gain as many views and followers as they can.

o   Designing an exercise based on this book is tricky since it’s solely about social media, and it’s really hard to track progress on a social media account, let alone really get anywhere within one or two weeks.

o   As an alternative to working on their own social media accounts, I would instead have students research a social media platform and its trends and write up a plan that includes the small details of what they would do in order to get their social media account going when it launches, such as how many tweets they’d make a day, which trends they would follow, what kind of pictures they would take, what hashtags to use, etc.

·       What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

o   I didn’t really have any big “aha” moments in this book. If there was one, it would be just how many tweets, Facebook posts, Instagram pictures, etc. I would have to do in just one day in order to get really good results in terms of the number of views and followers. As a person who doesn’t post a lot at all on my social media accounts, this was the biggest “aha” moment I had while reading this book. Other than that, a lot of the information I read was super helpful and some of it seemed like common sense to me. If I were to do a book launch, then I would definitely follow the tips and advice that I’ve read in this book to make all my social media platforms perform well and use them the best I can.